Problem Statement
People interested in discovering and growing their hobbies often face difficulty finding the right resources, buying supplies, or learning new skills—all in one place. They need a platform that works seamlessly across devices, allowing them to explore new hobbies, purchase kits or courses, and connect with others without the hassle. There currently isn’t a platform that makes it easy to learn, create, and share hobby projects across different devices. We need a responsive solution that provides a smooth and engaging experience for users, no matter where or how they access it.
User Research
We conducted user interviews with students, professionals, and hobby enthusiasts to understand their goals and pain points
Key Insights
User Persona
Competitor Analysis
To design an intuitive and valuable experience, we analyzed leading platforms—Coursera and Etsy—to evaluate their strengths and gaps.
An online learning platform providing diverse courses, specializations, Targets students, professionals, and lifelong learners looking for self-paced, accessible education.
An online marketplace connecting buyers and sellers of unique, handmade, and vintage products. Appeals to consumers seeking creativity, personalization, and sustainable shopping.
Information Architecture (IA)
Based on research insights, we iterated on the Information Architecture (IA)
Wireframes
We created mobile wireframes to define layouts and interactions
Iterative Design and Refinement
We conducted usability tests to evaluate the ease of use and engagement. We recruited participants representing our target audience—students, hobbyists, and professionals interested in creative outlets.
User feedback from Iteration 1
Changes made in Iteration 2
Impact after Iteration 2
Community Engagement
+40%
Course Enrollment Rate
+30%
due to the introduction of a free trial, allowing users to explore content before committing.
Order Tracking Efficiency
70%
of users accessed order details faster after adding the "Track Order" feature to the profile.
User Interface (UI) Design
Home page
Groups
Course Details
Profile